Admittedly, I do use presets quite a bit and I just edit them to suit my needs. A lot of the synths I've designed from scratch end up sounding exactly like some of the presets anyway, so for me it's easier to refine existing ones. Of course there are always instances where there's no preset that achieves the sound you need, in which case you have to build it yourself. :)
So far I've tried Serum, and my first impression was that the interface is very pretty aesthetically and it sounds sharp and deliberate. The website calls the oscillators "clean," which I like. I'm a big fan synths that are inherently bright.
These are all great suggestions! Thanks, everyone. I look forward to playing around with all of them this weekend.