Color me skeptical...
Created in collaboration with Grammy®-winning producer Butch Vig
What does this mean? That maybe you can get yerself one of them Grammies too, for 99 bucks?
More likely, it means "Butch let us put his name on it for a piece of the action. If he'd said no, we'd have just gone down to the next name on the list."
3-band EQ with a distinct frequency character
What does this mean? That if you specify 1 KHz it might select 1.5 KHz because that's what Butch would have selected? More likely, it means the frequency knob has no numbers on it.
LoCut, HiCut and MidDip filters for removing unwanted frequencies
At last! A cut/cut/dip filter, just like...uh...every EQ I have?
Compressor and de-esser
OK, I admit that's handy. You can save some mouse clicks by not having to load your usual compressor and de-esser. Mostly, you don't have to deal with all those confusing knobs that are on your other comps. Butch only needs one knob, and he's got a Grammy.
Waves' real talent is marketing. Not that the products are bad - so far all I've tried have been decent. Not spectacular, but decent. And every bit as good as competitors' equivalent products that sell for half as much. A few are even unique. But this trend toward dumbed-down plugins isn't doing anyone any favors. The rubes will buy this one and will still be unhappy with their mixes. Waves will come to the rescue next year with the "One-knob Rick Rubin Vox in a Box". And they'll be unhappy all over again.
I will, however, give them credit for the imaginative UI. Oh sure, it's absolutely awful, a perfect example of how
not to do an ergonomic design. But give 'em credit for taking a chance.
Sorry, I just hadn't had my annual Waves rant so far this year. Now that it's out of the way I can leave them be for awhile.