Yeah.... I agree, the vocal is too effected. This song is well sung and since you mentioned that the vocals are your thing... let them shine.
On a vocal track I only use EQ, and reverb. On the EQ... bring out the shine and sparkle. With reverb, generally, my rule of thumb is to set a dark or bright plate and then turn it all the way down...100% dry....then slowly turn it up while the vocal is playing until I can hear the reverb, and then I back it down again slowly until I can NOT hear it. That is where I normally leave it set.
Use as few FX on vox as possible.
Turn the vocals up since they are the star in this song...and from what I can hear, you have a good voice... don't ruin it with FX.... they are not needed.