I used to work in a bar where we sold Molson products exclusively. It's worth noting that we (the staff) were also the biggest drinkers in the place. For some of us, it was practically just a way to finance the longest drinking binge ever... We lived in that bar, sometimes literally.
Molson were also the first company to put money in my band, our first and biggest sponsor. Again, it all went right back into their pockets, tenfold.
You could say that between the age of 20 and 30, I did PR for Molson and that their products accounted a very substantial part of my diet.