It seems that the market for Plugin Instruments and Effects has become quite saturated.
This is both good and bad....
The Good
It forces vendors to produce better products, to lower prices, and to have more sales (which we currently are observing)
This gives us greater variety, better options, and saves us money. This can have the momentary appearance of
a "good" thing...BUT
The Bad
In having to lower prices to keep competitive, vendors cash flow diminishes. This becomes
"The Snowball Effect"...as their income goes down, it forces employee layoffs, and makes it
more difficult to get upgrades and updates, as they no longer can afford to have the personnel
to keep up with the software (not always but usually). So they have more sales and lower prices
which becomes a cycle. (Waves seems to be experiencing this. The sales at Waves over the past year
have been unprecedented compared to previous years)
I'm sure the "Subscription Model" is becoming more predominant to help alleviate some of this cash flow stress,
as it will show as a "monthly" cash flow, rather then relying on product sales and "Sales" for cash flow,
which is, at best, sporadic.
The Ugly
This is what forces companies out of business sadly. It truly becomes "survival of the fittest".
So here's to hoping that the products get better...and the truly great ones are "Stayin' Alive...Stayin' Alive"
Just some "Software Thoughts" I thought I'd share...