Around 1980 or thereabouts, my sister was teaching ESL (English as a Second Language) to recent Vietnamese immigrant kids. In those days I often played Santa, had my own red suit, boots, theatrical makeup and round wirerim glasses and the "ho ho ho" down pat. So she invited me to come to her classroom and bring gifts, to introduce them to an American tradition.
I walked in, and the response was absolute terror from the children. They backed away from me, seeking the hands of older siblings while never taking their saucer eyes off me. One brave girl got close enough to pass candy and toys to the others, but they didn't even look at the goodies until I'd left the room.
As I made my exit, I could hear "We Wish You a Merry Christmas" behind me. At least they could relate to the Happy New Year part, even if the Santa experience had been traumatic. Those kids would be in their 30's and 40's now. I wonder how they explain Saint Nick to their children.