2014/11/02 15:45:07
DragonBlood
I've looked at plenty of conversations on the internet revolving around Avid and Pro Tools, but Sonar never gets mentioned.
 
Nuendo, Cubase, Logic, Abelton Live, Reaper; all get mentions but nobody brings up Cakewalk Sonar. Why is this? is it simply not as popular or supported by the audio production community? User base is very small? It never comes up and I've been to many articles on DAWs. Any ideas why?
2014/11/02 16:47:58
craigb
Maybe because we're already happy and never leave this forum to talk about it? 
2014/11/02 18:03:53
dubdisciple
DragonBlood
I've looked at plenty of conversations on the internet revolving around Avid and Pro Tools, but Sonar never gets mentioned.
 
Nuendo, Cubase, Logic, Abelton Live, Reaper; all get mentions but nobody brings up Cakewalk Sonar. Why is this? is it simply not as popular or supported by the audio production community? User base is very small? It never comes up and I've been to many articles on DAWs. Any ideas why?


I think it's more a matter of the type of user base Sonar has.   Pro Tools( Avid is the maker of Pro tools) has the advantage of being firmly entrenched in the major label camp and even more importantly, having the support of music hardware industry.  Early on, Digidesign (former parent company of PT) focused on making high end studio hardware giving PT a monopoly in the pro world.  Although other software makers have caught up and arguably surpassed PT in many areas, it is hard to uproot incumbents.  Reaper gets a lot of press because their pricing structure and unlimited demo makes it very appealing to people seeking free and low-cost solutions.  Other products like Cubase get more mention because of a combination of reputation for innovations that have become standards (Cubase pioneered the VST format that made virtual instruments more practical to use ).  Another thing in Cubase, Ableton, Logic  and even FL STudio's favor is each has well known names in the pop and EDM world .  ABleton also has the extra bump of being the only DAW that is practical to use live, giving it a PR boost among DJ's and live electronic musicians. In addition many of these other DAWs lend themselves more easily to several popular and fad genres.
 
It's not that Sonar does not have innovative features.   There are features Sonar had before other DAWs.  Sonar is also perfectly capable of creating any genre. I think the workflow is simply now what artists in many of these genres are used to so they try Sonar and give up before they learn how to do the exact same thing in Sonar. All DAWs have this issue.  I use Logic too and there are certain things that frustrate me to no end.  Logic has the advantage of OS loyalty and artist endorsement  and it is a great product.  In fact, I rank it with Sonar as far as bang for the buck as far as included tools. Sonar's user base is more blue-collar (based on forum and known users) in the sense that there are some highly skilled and successful people using it but they don't often carry the name recognition of the lstest big name pop-star or superstar producer.  It's very possible (since none of us know the actual sales numbers) that there are just as many units of Sonar sold as there are Pro tools.  In fact, that would not shock me at all.  It's just not going to get the buzz of other products until the perception that the user base is mostly middle aged or older guitarists.  Not saying that in an insulting way since i am middle aged and play some guitar lol.  Just that the tools embraced by pop culture create more buzz regardless of how successful the company actually is.  AVid has been struggling financially for years despite being "the industry leader".
2014/11/03 08:26:43
quantumeffect
I started with Cakewalk's Pro Audio 6.0 in about 1996.  At the time I didn’t know the first thing about it so; I walked into Sam Ash explained to the sales guy what I wanted to do and asked me if I was using a Macintosh or a PC.  I said PC and went home with Cakewalk.
 
Does the historical PC vs Mac angle have anything to do with Calkwalk’s popularity?  I don’t know the answer to that question but I throw it out for consideration.
2014/11/03 09:55:39
dubdisciple
Since I don't know actual sales numbers it is hard to say whether those are affected by OS preference. Logic was cross-platform then with a reputation for being powerful but hard to use. When it comes to mentions/articles, I think Cakewalk, even among PC programs tends to get less buzz.
2014/11/03 11:43:24
bapu
Buzz, ranking and popularity mean nothing to me.
 
BTW, I like SONAR too.
2014/11/03 12:12:19
bayoubill
What audio production community? I had no idea 
2014/11/03 12:44:29
UbiquitousBubba
Inaccurate measurements of statistics assumed to indicate popularity are the most important thing, right?
2014/11/03 13:14:40
quantumeffect
UbiquitousBubba
Inaccurate measurements of statistics assumed to indicate popularity are the most important thing, right?


Are you talking about the mid-terms?
2014/11/03 13:36:13
dubdisciple
UbiquitousBubba
Inaccurate measurements of statistics assumed to indicate popularity are the most important thing, right?


I never implied any of it meant anything. I'm sure at the end of the day sales and profit margin counts to cakewalk more than how much they are mentioned in computer music mag or gearslutz. I just attempted to answer why Sonar is not mentioned in common media as much as others. Without being able to read the collective minds of publishers of such things we are reduced to speculation based on what little we can deduce from various factors or ignoring question all together. It could be something really odd like the CEO of cakewalk went to a conference of music mag/blog/forum writers/famous producers and one by one violated their parakeets in a way that was disturbing and yet amusing, resulting in a pact to mention Sonar less.
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