When it comes to plugins, the best choices come down to personal preference. Sound quality differs, but these days you can achieve good sonic results from just about anything if you work with it enough. So, other factors like ease of use, stability, CPU usage, support policies, and price are more relevant factors. And these likely will differ from user to user, so demoing the tools that interest you on
your system with
your material is a must!
The real benefit to third-party tools comes in when something about them clicks with your personal tastes and workflow. If you really enjoy using a particular tool, you're likely to get your money's worth out of it, since you aren't struggling with poor GUIs or glitches and can focus on more creative matters.
Now, there are cases where you want something specific and can't really achieve it with stock plugins. Say, a lush Lexicon reverb sound or an authentic 1176 smack on your snare drum. Third parties to the rescue in these cases, but again, it won't matter much unless you know how to use the tools.
For me, the bottom line is that if a tool comes along that clearly improves on my existing stuff in some way, and it's priced fairly, then it's a good purchase. Plugin technology is constantly improving, and is a fascinating industry. Lots of fun to watch the market and play with new toys ... and sometimes buy them.
Oh, and Ozone / Alloy are fine, but iZotope plugs aren't known for being CPU-friendly, so a demo is important to see if they'll actually be usable for you. The Waves Gold bundle is also very comprehensive and a good value when on sale. The ToneBoosters line is probably the best bang-for-buck suite on the market. Higher-end tools from the likes of FabFilter, UA, and HOFA are worth looking into if your budget can take it. Anyway, good luck and have fun!
Cheers,
Eddie