It is definitely NOT the industry standard. (Marketing hype) I would say Kontakt would be much closer to that role. In fact it is a very ordinary instrument and does not really offer anything really new. There are quite a few VST's out there that do the same sort of thing.
And while on the subject of hardware the Kurzweil PC3K is so far ahead of Roland and Yamaha equivalents (in sound) it is not funny either.