http://www.toneboosters.com/tb-evoke/#more-1989

Attention all makers of high-priced plugins ... READ THIS AND WEEP!! 
 
Cheers,
Eddie
 

If this is going to be part of "Track Essentials" I will have to break down and buy that bundle. I don't really need anything in it, but it's such a good buy...it just seems rude not to support Toneboosters. The EQ looks to be getting a big upgrade as well.

THIS is what I've been RANTING about folks...

Companies like IK and Waves want WAY TOO MUCH for their "things"
(thank goodness at least Waves has decent sales)
 
And Toneboosters wants 1/10 of what they want for equally great plugins...

WAKE UP!!!  YOU have the power!!!  YOUR DOLLAR controls EVERYTHING!!!

SERIOUSLY!!!!  If we just come to the realization that WE are the POWER
then things WILL actually CHANGE!!!  (I won't hold my breath)

Do we know the price on this yet?
 
Past experience suggests it will probably be good, and it will probably be cheap. But at this point we know neither what it sounds like nor its price. I'll withhold judgement until I've tried it.