I just read the thread at KVR, it seems, to me, as if retailers like Sweetwater want to be able to sell this thing ASAP, and for them it probably seems like race, between their competitors, to sell as many units as possible before the bottom falls out, but there still isn't anything to sell yet.
IK says Sweetwater
"jumped the gun" by making the download links available on the actual date that has been advertised as the date. I wonder if Sweetwater
raced to process all the payments as they sent out their emails to their customers? :-)
Bird in a hand is worth a couple in a bush.