drewfx1
mike_mccue
IK says Sweetwater "jumped the gun" by making the download links available on the actual date that has been advertised as the date.
Sweetwater didn't follow instructions and sent out serial numbers so some of their customers ended up downloading useless files because the proper files had not been uploaded yet.
IK uploaded the files as soon as their US office opened (that timing being their standard practice) and promptly sent out the proper emails. on the proper date. Well, the proper date depending on where you live, but intelligent people understand a concept called "time zones" and wouldn't make assumptions that 12:01 AM where they live was the release time.
Sweetwater was in the wrong here and the joke's on them for making life harder for some of their customers by not following instructions and trying to give their customers special treatment.
As much as I'd like to say "Yes yes!!" to this, it is as much our fault as anybody's. If there was any communication issue, there are always two sides to any communication. I'm not a sports guy but in going for the same ball, we kind of knocked into each other. Our releases are typically happen about when the US office opens (10AM EST) but we should have been better at communicating our part as much as coordinating an automated email should have still had a "pause" button in case of a situation like this. Short story - sorry it happened and caused confusion but the blame is also on our shoulders for sure.
Edit - not really THAT important to add, but in case anybody is wondering, we open the US doors at 10 (and release around this part of the day) so there's a good amount of overlap with our offices and employees around the world. This should lead to better internal communication, but in the context of an exclusive deal with a US-based dealer it turns out to not have helped at all. Again, sorry it happened and caused some grief. We've certainly learned from the experience.