A slightly different take on this story...
Listening to the Opie & Anthony Radio Show on satellite radio, they were talking about this KFC event. As they dug into it, they discovered the family had previously registered on some 'charity donation' website and received about $595.00 in donations. They also discussed whether re-constructive surgery (for appearance purposes) was covered under insurance. In many cases it apparently is not. So here the family had a daughter with some facial deformities due to the bites and no real cash to pay for the re-constructive surgery. Their research indicated they received over a $100,000 in donations (including money from KFC) after the story broke. As long as this money goes towards the girl's surgery (and not a new sports car or something like that), then the sympathy play comes into the issue. Does adversity, desperation, need justify the means? Just another instance of a question that has been asked probably throughout mankind's existence.
Supposedly KFC has stated that they deny all accusations made and have video and timelines to prove the falsehood of the allegations, but will let the family keep their donated portion just the same. So KFC gets a gold-star out of all this.
Very strange story.