Why stop with a mug? I think we need:
Boston Blend tm - powered by Cakewalk. Then we can open up a cafe at the main office, and call it...Starcakes or something. Next we expand the franchise, first across the Northeast, then throughout the world. Eventually, the brand becomes so popular that Boston Blend represents 98% of Cakewalk's business, and is
immensely more profitable than producing music software! Then...
Oooops...didn't think that through. Forget I said anything. Move along, nothing to see here.