Is the the top line in that Har Bal window a direct return or running through a speaker?
The thing an averaged frequency analysis does not show is how ARC may be using the Impulse Response to clean up the bass in an appreciable way by filtering with very short term results.
IMO, it is reasonable to expect that the system can and does actually make the bass response cleaner and clearer.
Of course the pretty white line that they show in ARC doesn't show anything about the quality of the bass character either.
The part I keep bringing up is that if one watches the frequency analysis of a room in "real time" one will see things like the dip at 500Hz shown on Tom's graph fluttering vigorously both up and down and side to side in a dancing cycle.
That is exactly what the water fall graph has a chance of showing.
I think the static line displays serve as a suggestion that a complete solution may be achieved with a filter whose characteristics have been averaged. I've been thinking that a solution will have to be dynamic and adroit.
http://www.roomeqwizard.com/ has a free waterfall plot.
Blue Cat and Izotope have some that seem fancier.
If someone wants to see the nature of the movement make sure you use a FFT window size that results in detailed graphing.