Okay. I have noticed this, as well. My theory is that it sounds rich to the point you can feel the bass. In a new/rental that's fine. But, if I'm buying the car it is entirely possible that I would not want my speakers blown the first time I turn up a favorite song! And, of course, we all have our own taste for bass, etc....
Maybe someone, like the detailers, who likes rap or heavy duty electronica might prefer to keep the settings extra amped...however, most listeners would turn those settings down for more mainstream music/applications.
My Guess....for what its Worth.