I don't dislike Jack White - actually I do like many songs of his. But I don't care for gimmicks, especially in this day and age where it's become so self-conscious and musicians too often completely miss the point by trying to recreate spontaneity.
Whether you hide the tracks of provide a link to download them, whether you access the different versions of the song by placing the stylus or by selecting the digital audio file... The content is what matters, and packaging won't make it anymore relevant.
It's funny to see them guys copying the sounds, copying the style, borrowing the technology - as if none of them realized that what made music so unique back then is that it was happening and not so caught up in the past...
I can't imagine The Beatles releasing Sgt Pepper on a wax cylinder or Pink Floyd going back to gramophones for The Dark Side of the Moon...