For what it's worth...
I worked for Motorola for 15 years. In that time, I had a chance to meet and interact with a guy by the name of Hector Ruiz. From his Wikipedia entry (in italics; my comments, including why I stuck with Intel all these years, follows):
Hector de Jesus Ruiz (born December 25, 1945) is the chairman and CEO of Advanced Nanotechnology Solutions, Inc. and former CEO & executive chairman of semiconductor company Advanced Micro Devices, Inc. (AMD). Ruiz is the author of Slingshot: AMD’s Fight To Free An Industry From The Ruthless Grip Of Intel, "a book that memorializes his bet-the-company decision in 2005 to file an antitrust case against its much larger rival." The book also "elaborates on his humble upbringing as well as advice and lessons learned from relatives and teachers." ... Ruiz worked at Texas Instruments for six years and Motorola for 22 years, rising to become president of Motorola's Semiconductor Products Sector before being recruited in 2000 by AMD founder Jerry Sanders to serve as AMD's president and chief operating officer, and to become heir apparent to lead the company upon Sanders' retirement. Ruiz succeeded Sanders in the CEO's seat in 2002, and was named chairman of the board in 2004. Ruiz endorsed the decision to buy ATI, which led to a period of financial reverses. Ruiz survived rumors of his ouster in late 2007. However, he resigned as CEO on July 18, 2008, after AMD reported its seventh consecutive quarterly loss. Ruiz took AMD "off death watch," according to a leading industry analyst. As CEO, Ruiz led AMD to "important technical accomplishments and strides in its competition against Intel," but " he was never able to stanch the company's persistent financial losses." Analyst Rob Enderle gives Ruiz credit for the strategy to spin off the manufacturing operations, "relieving AMD of the cost of running chip plants and allowing more focus on chip design." Ruiz was behind the deal in which an Abu Dhabi government arm funded the new venture. According to the New York Times, "From about 2003 to 2006, A.M.D. offered a line of chips that analysts and many computer makers hailed as superior to Intel’s products. Executives from A.M.D. contended that Intel blunted the adoption of these chips through its financial arrangements." In 2010, the Federal Trade Commission settled a number of anti-competition complaints against Intel. Intel "accepted all the terms of the settlement without admitting that it had committed any anticompetitive acts." In 2009, AMD "settled its own antitrust complaint against Intel in November with Intel agreeing to pay $1.25 billion." In February 2012, the Albany Times Union looked back at the June 2006 announcement by Ruiz and then-current New York Governor George Pataki that AMD and then its spin-off GlobalFoundries "would be building the world's most advanced 'chip fab' on the planet." The news "vault[ed] the Capital Region into the global technology spotlight virtually overnight." Pataki said GlobalFoundries is likely to end up spending $7 billion and hiring 2,000 employees at the plant, with 9,000 additional jobs created as a result. Ruiz was named Chairman of AMD spin-off GlobalFoundries in March 2009. He resigned concurrent with reports that identified Ruiz as the previously unnamed AMD executive who allegedly discussed AMD's plans for the spin-off with an investment manager before it had been publicly disclosed. Ruiz has not been charged with any criminal activity. "There were never any allegations made against me, no one from the government side or the Justice side have ever contacted me," Ruiz told MarketWatch. Ruiz added that he even volunteered to speak with investigators. “They never took me up on it." Ruiz also said, "I strongly believe that I never have done anything wrong or inappropriate.” My comments:
When Hector left Motorola and joined AMD as CEO, I gave AMD no chance of succeeding big-time. And for the most part, I was right. Their opportunity to be a company of Intel size and Intel influence came and went a long time ago. Why did I give Hector (and AMD) no chance?
Because Hector couldn't/wouldn't make the tough decisions necessary to save Motorola Semi. He was too weak, too nice of a guy.
I won't go into the details of how Moto Semi got into the situation of having $9.5bn of production capacity, and annual sales of $4.5bn. Or of the Austin, TX facility where he was headquartered running at only 13% capacity.
What I will say is that he couldn't navigate the politics of restructuring. Too many senior executives with too many links to building those production facilities, with each protecting "his" plant. When Motorola started divesting itself, he managed to get annual production capacity down to $5.5bn. But NEVER managed to get rid of that final $1bn. And that was a MAJOR contributing factor to the demise of Moto Semi.
I was pulling for Hector. A lot of us liked him. Just not strong enough.
And, yeah, it's kind of personal. I had a great job. Six figure income, running the Asian and European Six Sigma consulting practices. All gone. I went from $10/minute to $10/hour.
Hard to forgive. Impossible to forget.
Intel for me.
Plus, I fought the compatibility wars back in the early clone PC days. "DOS ain't done, 'til Lotus don't run." About says it all.
I wasted a LOT of time rewriting assembler-level drivers every time a new anything came out (OS update, CPU chip, BIOS update, blah de blah de blah).
I don't want to have to think about compatibility ever again.