Marketing a new limiter has got to be an uphill battle these days, with such a plethora of great products already out there. Saverio can compete on price against the entrenched big boys - Pro-L, Elephant, Ozone, Sonnox and such. But there is some tough competition in his price range too, e.g. Barricade. And of course, there are the top-notch freebies like Limiter No. 6 and LoudMax. The former also has two-stage limiting with a clipper, plus a compressor, and the latter matches Magnus' simplicity of operation.
If I was in his shoes, I'd be looking for ways to distinguish Magnus in that crowded arena. One differentiator is the lack of copy-protection. No dongle, no challenge-response, no license files, no hardware-dependent signature that makes the plugin stop working when you upgrade your motherboard. That, IMO, is the headline.