These enormous reductions in price by IK are just what we were speaking about in another thread.
I used to be in much the same boat as Clint and could not treat my room properly to give any real benefit, so I purchased ARC quite a few years ago - it cost a great deal of money back then.
I even spent more on the upgrade a few years back.
Now its on sale at probably less than what I paid for the upgrade.
So now it seems safe to say, whatever price IK release a product at, wait a few weeks / months and it will be on sale for a fraction of this price.
So they obviously value their own products at far less than the price they initially try and sell them for, which seems a little disingenuous to say the least - I wonder what they think of people who actually pay full price....Like Me!!!!