Design your own 
 
 
Just found it so I'll give it a go.
 
 
 
 
 
Well....I thought it was a great idea but...
Limited selection on important details and having to settle for
what's offered rather than what I'd want and to get hit for $1,975.00....not me.
 
 

well, i tried it....
 
most of the options i WANT, they dont HAVE...
 
tilt back headstock....
graduated tuner posts.....
pau ferro fingerboard....
jumbo frets......
super thin nitro......
gibson scale length......
thin "C" neck......
superlative electronics (Bill Lawrence Wilde)......
2 knobs instead of 3 (that pesky volume location just gets in my way!)........
fall-away cut out for the bottom horn.....
Contoured heel......
 
 
and then, when it was all done, it costs a thousand dollars more than the custom i had built!!!!!!!!!!!!
 
 
WTF
 

 
think i'll stick with what i got
 
:)

Options are a bit limited, but I suspect that they're just taking the bodies/necks they offer and assembling it for you.
 
Not bad for a certain audience I suppose.

yeah, an UNEDUCATED audience!

Yup...discovered this the other day. Was pretty easy to build what I want...total fender late fifties spec...but it came to around $1600 semolians. My MIJ 58 spec was $750 and I've got a fender classic series (MIM) 50s ordered for about the same. So basically, with the possible exception of the custom pickguard I wanted I've got two 50s spec Strats for the cost of one...all made with basically the same parts. Sheesh.

To a certain extent, but from what I can see they're charging a few hundred more than an American standard for the customization. For the people who have money and want a "real" Fender but with a few "custom" options I don't think it's that crazy (in a relative sense). But it's not for anyone who wants more customization options or doesn't much care whether it's a "real" Fender.

 
Funny, it turned out very close to the one I used to own.
 
 
 
 

Geeze...with some spec exceptions, that there looks just like what I'm after! Great minds think alike. Or do they?

I basically came up with a replica of Marianne, my trusty black strat. 
 

 
Marianne is a 1996 MIA strat. I immediately fell for it because:
 
1: It had the darker maple neck, reminiscent of the first real guitar I put my hands on, a 1957.
2: It was black with the white pick guard, just like the aforementioned 57.
3: David Gilmour played a black strat.
4: It was black.
5: It was, to my knowledge, the first US strat in our local music store.
 
The main differences - classic tuners (which I prefer aesthetically, though the new ones work great) and a classic 6 screws bridge (which I also prefer for the same reasons). These are the two things I would have considered changing, given the option and admitting that the classic ones worked as well.
 
For the sake of customizing, I put into this one 3 Texas specials.
 
Other than that, I might have been tempted to go for a late 60's large headstock, but they don't seem to offer that option. 
 
 
 

What, no red pick guard?