Concrete does wonders! That video was just nicely done.
Sometimes I wonder about technique in that we strive to do our best to remove environment when recording, then create it again at the end. The reason for this is in my college there was a room in the physics department designed to have NO reverb... sound was direct path only. I took an acoustic guitar in there one day and it sounded like utter crap. It was the strangest acoustic experience ever... the acoustic "dead room." Direct path only is so "not normal" that it comes across sounding incredibly strange.