2014/04/23 17:45:50
IK_Multimedia
Also, the link doesn't appear to be working so here it is:  http://www.ikmultimedia.com/trbogo
2014/04/23 18:19:41
cclarry
IK_Multimedia
The only answer is 17 years of experience of customers telling us "we do not want to see new plugins available for sale or in Group Buys soon after they are released" but I understand you'd like to think the worst and I will not begrudge you of that if it makes you happy.




This is quite hilarious!  Thanks....I needed a good laugh...
2014/04/23 18:46:18
pentimentosound
This feels like one of those  awkward "how about them Bears?!" moments (John Candy and Steve Martin in Planes, Trains and Automobiles).
Michael
2014/04/23 19:01:46
IK_Multimedia
Yes, quite hilarious when a business crafts their promotion based on their experience and based on what they hear from the whole customer base instead of just cclarry.  You are welcome to put your opinions forward and to good use if you feel you can do better at http://www.ikmultimedia.com/jobs as always.  Thank you for your input, always appreciated.
 
Edit - I forgot to add that we'll "wake up and smell the coffee" and the other classic clichés you've graced us with soon or within the next 17 years, I'm sure ;)
 
Those interested in an excellent deal, can find it here:  http://www.ikmultimedia.com/trbogo
2014/04/23 19:25:22
cclarry
IK_Multimedia
Yes, quite hilarious when a business crafts their promotion based on their experience and based on what they hear from the whole customer base instead of just cclarry.  You are welcome to put your opinions forward and to good use if you feel you can do better at http://www.ikmultimedia.com/jobs as always.  Thank you for your input, always appreciated.
 
Edit - I forgot to add that we'll "wake up and smell the coffee" and the other classic clichés you've graced us with soon or within the next 17 years, I'm sure ;)
 
Those interested in an excellent deal, can find it here:  http://www.ikmultimedia.com/trbogo



Now there is a highly professional response!

Thanks Obi!

Seriously, who in their right mind is going to say "OH NO...PLEASE IK....DON'T PUT THEM ON SALE"???

You've already said that if they've already bought it they still get the freebie...

If the sale is BOGO, what's the harm?  They're going to be on sale soon anyways.  Why not boost the incentive
and get the product out there...get some resounding "field" reviews and SELL MORE!!! 

You could just say "In order to get 81 for free, you have to buy either 73 or or the Master Comp." etc...

The reason to exclude them is IK wants to capitalize on GAS and get top dollar.  Gotta be the first to have it. Therefore, they exclude the new products to force everyone to pay the full INTRO price.  It has nothing at all to do with 17 years experience of customers saying "Don't put it on sale".  That response is LUDICROUS.
The entire reason a customer says that is they don't want to feel undercut.  And if you've already included
PREVIOUS purchases no one is being undercut.

We're not children here Obi, and, contrary to the corporate "we're right - your're wrong"
mentality you seem to propagate, it seems that you think that we are.  I've probably been
doing this longer then you've been alive, so am quite "adept" at picking out Male Cow Excrement
when I hear it.

I know you have to promote the product.  It's your job.  But seriously, don't feed us this stuff...
it's degrading to yourself and to IK, and condescending towards us.

It ain't rocket science, and you seriously make yourself sound silly Obi. ( or whoever this may be)
2014/04/23 22:34:31
bluzdog
Can't you kids just get along?
 
Rocky
2014/04/24 00:25:54
vintagevibe
Well let's see I had some gear credits that I got for half price and some jam points.  I added $27 and now have the Mastering EQ and Bus Compressor which are as good or better than anything in the industry.  Obi, why do you treat your customers so horribly!  
 
I must assume that cclarry is a successful business man since he knows so much about business.  I do think he has one small thing wrong.  He is under the impression that businesses exist to lose money.
2014/04/24 00:28:56
vintagevibe
cclarry

We're not children here 



I disagree.
2014/04/24 03:03:54
Bajan Blue
Vintagevibe
I have to say I agree with Larry on some of this, especially Obi's comment:-
The only answer is 17 years of experience of customers telling us "we do not want to see new plugins available for sale or in Group Buys soon after they are released" 
Honestly please......
 
I agree with you that IK make good stuff but they do get it wrong - Look at SampleTank - what a monumental cock up that's been - and I am a very long time user and was actually looking forward to version 3 some time ago. Now I have kontakt 5 and Mach 3 - all I can say is that Sampletank 3,  if it ever comes along,  should be very good and the upgrade price simply has to be very reasonable - perhaps as Obi is actively in this thread he would be kind enough to give us an update on SampleTank 3's progress as things have gone very quiet, again, of late.
 
Finally I can't believe that you think IK's pricing and sales strategy is a preferred one - this constant group buy / 90% off policy they adopt in my view has degraded the perceived value of the software - I mean, they have just released these new products and have them for an initial price at $125 each I believe - but who in their right mind would pay this - unless you live on the moon everyone knows that very soon they will be "on sale" - well why not treat their customers as adults, price the products correctly from the getgo and when you have a sale, make it a legitimate one not a pretend one. 
 
Nigel
 
 
 
2014/04/24 08:35:40
cclarry
vintagevibe
 
I must assume that cclarry is a successful business man since he knows so much about business.  I do think he has one small thing wrong.  He is under the impression that businesses exist to lose money.




VV - I under no circumstance believe that a business exists to lose money.  I believe that a successful business
makes up in QUANTITY what they lose by OVERPRICING in the first place.  Case in point - WALMART.
They keep their prices low and sell more....that is HOW they do so well - they UNDERCUT the competition with
the SAME or BETTER product and sell in QUANTITY.  Make the prices "reasonable" and SELL MORE.  Seems 
pretty straight forward to me.

The problem with business is Corporate and CEO GREED.  The CEO believes that they "deserve" MILLIONS...while their employees make a pittance when, if they'd settle for a petty FEW HUNDRED THOUSAND, they could invest the difference back in the company, and the employees, and lower the prices, to make it a BETTER, MORE VIABLE, and MORE PROFITABLE venture overall.  

Another case in point - STARBUCKS..the CEO makes $9,600 an hour, but he balks at his employees making $15 an hour.  WHY?  Because then HE would only be able to make $9,000 an hour, and that is JUST NOT FAIR is it???!!! After all HE DESERVES that $9,600 an hour doesn't he?  But, as you stated "What do I know about business?"

GREED..that's all it is ...GREED....plain and simple...and the "Illusion of Value"  Capitalism at it's finest!

And they all play the game...it's just that some play it "better" then others...
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