At least for me.  I hopped on just before the noon live feed and found I had to sign in (hey, I already had an account...who knew??) and then install a small bit of "hangout" software to join the call which took only a few minutes.  Then I was logged into a screen that looked a lot like Skype...only all I saw was me staring back at myself.  Then I clicked "Join Call"....only to be told that "this call is full".  Say Whaaa???
 
Anyways, no fruit cup for me.  Dern.
 

Hung up on the hangout, uh?

Yup...looks like I wasn't alone.  Apparently at the start it was a total meltdown.  They had to restart several minutes later.  I caught it later after it was posted to YouTube.  Not really much more than generic info.  The product walk throughs and demos start next week.

Here ya go!
https://www.youtube.com/watch?v=dbr8PLg1Chk&feature=share&t=3m35s