• Coffee House
  • Cakewalk’s former head of PM goes on the attack
2018/02/16 03:41:39
yevster
This is a brief but fascinating read. http://www.spark23.com/sp...ng-shut-down-by-gibson

Money quote: “When I was interviewing for the role, it was clear to me (and everyone I spoke with) that Cakewalk had no vision, no direction and no strategy. ”

This is interesting because Alex Westner was at one point the PM on Sonar and then the director of PM, before leaving to work at Izotope. He returned to Cakewalk shortly before Cakewalk’s demise. I disagreed with many of his decisions during his first tenure, but the greater point is this: if Cakewalk was so laggard and broken by the time of his return, doesn’t he himself shoulder some of the blame?
2018/02/16 05:21:35
sharke
I was kind of disappointed that it ended before it really got started. Would love to hear more of what he had to say. 
2018/02/16 18:14:40
Just Another Bloke
Meh
2018/02/16 21:48:32
eph221
I'm glad sonar is gone.  Should have moved to Cubase much sooner.  And WTF is the connection between sonar and england?!    
2018/02/16 21:50:11
paulo
 
 
sharke
I was kind of disappointed that it ended before it really got started. Would love to hear more of what he had to say. 




I thought he pretty much said it all in that reddit thing a while back.
 
You have to wonder why he even wanted the job though given what he says was obvious to all and that he'd already left the company once.
2018/02/16 23:46:19
sharke
How do you know it was the same guy as the Reddit guy? It's not outside of the realms of possibility that more than one ex-Cakewalk employee would end up dishing some dirt. 
2018/02/16 23:55:19
ampfixer
Since he was in, and then out without any public profile, he's probably getting the finger pointing. Based on comments from a number of people it appears that there were too many agenda's being followed. Momentum was a failure before it launched and things like touch and blue tooth MIDI are niche markets within the niche market.
 
Too many cooks, as the saying goes.
2018/02/17 05:34:35
sharke
I did predict Momentum would be a failure. Not because of the quality of the product - it looked quite slick. I just thought very few people would be prepared to pay a subscription for it. I know I wouldn't have.
2018/02/17 06:57:33
eph221
The sun never sets on the british empire, it just goes bankrupt.
2018/02/17 10:16:46
pwalpwal
the reddit poster wasn't alex westner
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