I suppose one of these days I will have to accept the fact that the world has changed... in the meantime I reserve the right to be a curmudgeon on certain topics, and this would be one of them.
I shop locally when I can. I can't imagine buying a guitar, or microphone, or stomp box or amplifier without spending time with it. Video and audio demos only go so far - and with most folks publishing audio demos in compressed formats it's a lost cause before it starts.
When I was younger, and there was such a thing as a local pro music store, I'd take gear home and spend some time with it, then I'd make my decision and pay the nice folks. And, I never paid more than typical web deals, and sometimes I even paid a little less.
The big deal for me was the ability to audition sample libraries. Might sound silly, but when I was able to actually use them before buying them it was a lot easier to make my choices.
Now for some reason the GC here (suburban Philly) is amongst the worst stores I've ever entered. The sales staff is remarkably clueless. It's been years in fact since I've set foot in there. I was there last week to pick up strings, figured they can't screw that up. And they didn't... but everything else was a nightmare. I was playing a Breedlove in their acoustic guitar room and the sales weasel walks in. After a bit I admitted that I had enough guitars for the moment, but that I needed a pickup for my Santa Cruz dread. The guy wanted to know if Santa Cruz was one of those awful Chinese guitar companies. I thought he was joking but he wasn't. If you are going to sell Martin, Taylor and the like you probably ought to know who Collings and Santa Cruz are. Then he wanted to sell me a plywood guitar as a step up. I mean I hate to sound like a snob, but that's pretty clueless!
So I finally got him back on track, the pick up... remember I want to buy a pickup? He recommends one of those in-the-sound-hole magnetic pickups. Why?? Well then your guitar will sound almost like an electric guitar.
WHAT?????????
If I want to sound like an electric guitar I'll pick up, oh I don't know, an electric guitar, and then it will sound EXACTLY like an electric guitar. And what does an electric guitar sound like? Does a Les Paul sound like a Strat sound like a Tele sound like an ES-335 sound like a Country Gentleman sound like a ...
Not that it matters, because if I put a pick up in my Santa Cruz I want it to sound like my Santa Cruz... only louder. He really didn't understand.
At which point I left...
Now I'm certainly happy to hear that not every GC is like this, but I know I won't head back there again for a very long time.