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There is a separate iTunes store for each country. So, when you go to buy our apps, it shows your local countries currency and pricing. There is a lot more to business than just the United States, or even Europe for example, not that we need to explain how we do business around the world in this thread. Especially since that is an iOS special, funny how people here hate how IK makes iOS products (Even though we are one of the best at it and it allows us to do more things for our Custom Shop and our soon to be SampleTank update) yet everyone keeps bringing them up.
This thread is on the new EQ. Not our iOS apps, not on our Android apps and not on our iRigs. The pricing is as it is and the sound is more than worth the price. Not to mention this is an INTRODUCTORY PRICE. The price for the EQ will be going up to the soon to be announced normal price. For any more details check the official
Master EQ 432 page.