This seems like a good read as it includes varying informed opinions loudness measurement and management:
 
http://www.gearslutz.com/board/post-production-forum/691960-probelm-k-weighting-bs1770.html
 
best regards,
mike

This article about Loudness seems fairly comprehensive:
 
http://www.soundonsound.com/sos/sep11/articles/loudness.htm

I doubt these meters change much in the loudness war.  The changes in law, at least in the US, were aimed at stopping tv commercials from blasting us out and not to appease audio purists. it doesn't even cover radio or internet.  Until there is some incentive for pop producers to change, I think this is just a way to sell plugins and give a few guys a soapbox to stand on.  TC Electronics is trying to be one of the companies supplying broadcasters with in house solutions to limit the signal as it goes out. Good info though for those of us trying to be compliant

I disagree.

I think iTunes, subscriptions services & internet will eventually be regulated & adopt something like -16 LUFS for the norm or standard.

The impression I got from Mr. Lund's presentation is that this already is or will be the case in some parts of Europe.

-23 LUFS / R 128 is the European Broadcast Union (EBU) standard.

The CALM Act went into effect Dec of 2012, which means even the one year grace period allowed for financial hardship has passed. Commercials here are still loud as ever. I'm not saying a standard will never be set.  I just have some doubts about the level of adaptation it will reach. XHTML has been the web standard for awhile now and tons of very popular sites fail validation. Maybe I will be more inclined to believe a standard can be enforced internationally across the web when i start seeing consistent enforcement across one local medium.

carl
-23 LUFS / R 128 is the European Broadcast Union (EBU) standard.

Yes, when you mentioned the -16LUFS it reminded me that Mr. Lund referred to something like this when he mentioned that portable devices such as iPod are statutorily constrained in their playback level capability in some locales so when audio content isn't encoded loud enough that you can not turn the programming up enough to mask out environmental noise. He explained that a louder standard, -16 LUFs example, will be appropriate for portable devices and streaming content targeted to such devices.

 It might seem like very little info for those that already know all this stuff, but I found it extremely informative.
 I was certainly surprised to see that the irritatingly loud TV commercial excerpt was actually much lower in volume RMS than the well mixed song with dynamics intact.
 
 I was also surprised at how bad the space monkeys got on that commercial tune when it was reduced to a 128 mp3.
 Granted they really didn't cover what not to do during the mixing phase to avoid this, but I think the real aim was for the mastering techs, who are sausage makers now, to raise the bar and send the mix back if they need to go to extremes?
 
 As far as CD audio I thought the target was -15 LUFS and -24 for Cinema? I'm going to have to watch those quite a few more times, I certainly have a lot more questions than answers about it right now. maybe when I watch it a few more times I will realize their deception. For now I sure feel like I got my moneys worth on those 2 vids.
No surprise, I don't agree with you Mike but I thank you for the links too.  
 

Ohgrant..does not shock me one bit a out the tv ads.  I know so many production companies that don't even bother with having anyone dedicated to audio.  As long as it does not clip they could care less.  I worked at a station where i was the only person who even knew what RMS was. Not that my coworkers were idiots or anything like that.  We just worked at a new facility that worked using automated servers. Everything went through a leveler for broadcast that squashed the crap out of everything so peak volume never exceeded a certain threshold but loudness varied like crazy.