TheSteven
As mentioned there should have been a card in the box

MachineClaw
Komplete 9 Ultimate Upgrade here as well.
look at the picture above, it's correct.
Setup Information card turn over and it's black but at bottom is a white sticker with serial number. If you do not have the card that looks like the picture above then you do not have a serial number and only NI can assist.
Thanks guys,
that's what I thought, there was definitely no "Activation Card" in the box.
The pictures above show exactly what I would expect in the box, definitely were not packaged.
I didn't get the lovely stickers either.
All the previous stuff I have from NI is like that - except the card has actually been a nicely printed setup guide.
Thanks a million for the pics, it was really helpful for my sanity. At times I was wondering if they changed the process and the activation card was like a tiny piece of tissue paper that got picked up and blown away in the breeze (hot here - so the fans are all on).
It's hard to believe they could miss including them, and the box definitely did not look tampered with, and the outer box DID have the "NI" sticky tape all around it.
I'm going to check the time zone differences and get on the phone to them ASAP Friday.
I did log a ticket earlier, but definitely needs a phone call to sort this one.
Thanks again guys, hope you're all having a spiffing new year !.
Cheers - Cliff