IMO, Always best to digest stats with a grain of salt more or less, whatever {burp}!
Therefore, arguments over Albums vs Singles vs CD vs Vinyl vs Cassette, vs Sticks n Stones vs sales up vs down will no doubt lead to heated arguments; endless loopy tit-for-tats. Whatever the state of the music scene is now, is probably a byproduct due to the nature of the beast; The Internet, or otherwise known as the Wild West (scams, misinformation, thief)!
The point is, the debates over conflicting stats derived from various sources all miss what is way, way, way (<--- repeat that a 1000x) more of a concern. To explain further – for example:
1) "Streaming" is a worrisome trend for content creators (musicians/writers) due to the fact that content creators are quite frankly "getting screwed" i.e. the rate of payment per-stream in regards to most music sites (especially sites for musicians, fanned by musicians, gloated by musicians) are either non-existent (zero pay per-stream) or at best, woefully inadequate earnings. Brick n mortar stores are battling to stay afloat due to this trend (streaming, downloading) i.e. HMV a global premier brick n mortar retailer almost totally closed; luckily HMV has been saved (Hilco) $50 million deal:
NEWS and to give another perspective for example scroll down to see #3 (and read my pervious post). That said;
2) Major labels usually receive higher rates per-stream whilst pittance of rates paid to Independent Labels. That said; at the very least, unsigned bands are probably best registering their own label AND songs with SoundExchange and Collections i.e. ASCAP = US residents, as for anyone living outside the US, they should register with for example: APRA/AMCOS (Australia.) If already registered for example, APRA/AMCOS and moving permanently to another country i.e. the US? Will already be listed with ASCAP, in that case; contact APRA/AMCOS to notify change of permanent residency.
3) Younger (teens) music lovers: Nowadays have iPads, (or Tablets) and phones (and earbuds), use sites such as YouTube. No doubt, YouTube is probably the most popular of all streaming sites. Sure, there is a lot of terrible audio quality on YouTube but the Y kids grew up listening to formats such as MP3 on crappy earbuds and mini desktop monitors or built-in laptop speakers. Actually, IF initially the video’s audio source produced @ 24bit/48 and then release on YouTube, the sound quality is much better compared to most other music sites.
The “possible” good news is that, it appears changes are underway for example; (although I'm not sure) Google plans to have two-tier accounts (YouTube) launched in the near future and what does that mean? I "guess" it means there will be subscription (paid) accounts and the usual free accounts. Sorry, I have only read a snippet about
THIS.
4) With section 1, 2, 3 said… What does this all this mean for content creators? It’s a wait and see what the heck will these changes be and how it will improve or worsen the situation for content creators (particularly independent bands/writers) and it’s also a wait and see what changes in the laws will do to improve what should be: “Fair Music Trade” in regards to:
(A) Intellectual Property Rights
(B) Licensing laws
(C) Fair Share: Increase payment per stream.
In regards to (A, B, C), IF the power’s that be finally get it right? This will benefit the economy and maintain a more profitable outcome for content creators, a much more worthwhile and profitable endeavor. However, I suppose I am being overly optimistic.
There are other means for bands can make additional income for example; IMO in regards to the current affiliated/partner programs: It would be better to have non-obtrusive advertising such as; “Ticker Ads”, Clickable ads displayed between the video and player controls. This can also be adapted to audio players. For quite some time now, bands can opt-in (signup) to affiliate/partner programs and be paid per-ad displayed and additional pay per-click but full-size adverts are annoying - Although there are options to opt-out or not opt-in at all during the initial release of the music/video.
Please see my previous post: I explained IMO other reasons why “Singles” have become the dominant force over albums however, I am not saying that Albums are dead. IMO, CD-on-demand (i.e. Amazon) is a more sensible alternative especially for independent bands because there are no up-front fees for manufacturing however, of course there will be the retailers/sales fee …% commission deducted per sale.
-