I like Obi being here and I respect him...
What I don't like are the policies of the company from which he draws his paycheck...
Let's say, back in 2009 I bought each of the individual SampleTank instruments at full price (many did)...
That would be over $1000 worth of Plugins that have not been updated in 4 years....
During the course of that time, Amplitube has been updated several times...and ported to 64 bit.
T-Racks has been updated several times, and been ported to 64 bit.
Many new things have been added to both packages, while the ST line has been COMPLETELY NEGLECTED.
They've had time to do all these updates on these other programs. Why? Because they sold MORE OF THEM,
so the revenue, IK believes, would be greater. Now down to brass tacks...
IF the ST line had been updated to 64 bit several years ago, they would have sold A TON OF THEM. No if's, and's or but's.
Instead, IK chose to let them sit and rot, while the competition went full force ahead with 64 bit, several version changes,
new gear, better samples...etc...etc...and sold a TON....including to many here and elsewhere who simply LEFT IK's sampler
for better ground.
Obi, take off your IK hat for a minute and think about it LOGICALLY...from a customers perspective...
Would you be happy if you had invested $1000 in products that weren't being supported by the company
that says they are "ON TOP" of all the trends? I certainly am not. Not the least bit.
You want to "fluff and buff" your way around it...but, truth be told, it's a PATHETIC statement for your company...
They simply "blew off" thousands of customers who purchased these products. WHY? Because some
corporate guru mucky muck decided there was more money in iCrap, and to redirect his programming staff in THAT
direction. Now, he'll get his Golden Parachute...and his employees will get the fall out....catch my drift?
Don't neglect existing customers in favor of NEW business. Go get the new business...that's a great idea...
but NOT at the expense and support of existing customers...THAT is not good Corporate policy.
Most of your ST line customers have already given up...they've gone to some other sampler...after 4 years of no updates,
even after it was promised, wouldn't you have gone elsewhere? That's just common sense. People will buy what's being
supported. People WON'T buy what's not being supported. And THAT is why IK has been trying to pawn the ST Line off in
sales for the past 2 years...because they can't sell the stupid things and think it's because people don't want them. That's not
the case at all. People aren't buying them because THEY AREN'T BEING SUPPORTED!!!! DUH!!! If your running a 64 bit system,
with a 64 bit DAW and 64 bit VST's and 64 bit VSTi's...and have been for YEARS, are YOU going to buy a FOUR YEAR OLD NON-SUPPORTED
NON-UPDATED 32 BIT SAMPLER? Nope...your going to go where you can get updates and 64 bit....and MOST of the FREE Samplers are
even 64 bit....while IK still sits on the pity pot and says....well we gave you the OTHER things that you didn't really ask for
but we think we'll sell more of ...so here you go...and be happy about it.
So think about that with a LOGICAL CUSTOMER point of view...not a CORPORATE one....and you'll realize why it's a problem...
Customers don't like throwing their hard earned cash AWAY, not being supported, and THEN being told...oh too bad,
we'll get to you when we're good and ready, sorry we've hurt your feelings..here's an iApp...and an iHardware, and MORE
T-Racks and MORE Amplitube, while we continue to hold out on a product that should have been released 3 years ago...
Emm....I'm thinking that that's not a good business ethic...and, as I stated before, if it's NOT the BE ALL AND END ALL OF SAMPLERS...
you might as well just cancel the SampleTank Line...and that will piss off a lot of customers who invested their money as well..
Here's hoping iK gets their iAct together...