I always avoid the main page of the web site and go straight to he Custom Shop to check out new amps and pedal effects.
What's really nice about the CS is that you can demo the amps for something like 72hrs. When I do that, I only choose a couple at a time and then really put them through they paces. Keeping it a small number allows me to compare them to other sims, like PodFarm, S Gear, TH2, and GR. Many of he newest releases have turned out to sound better to my ears, than the competitive sims of the same type. Touch, feel, and sustain are some of the biggest things that influence my likability.