Creativity...we all have it. Some seem to have more than others. But I don't really subscribe to the belief that what you have is all you can ever have. I believe it is possible to nurture and train your brain to be more creative simply by working and practicing the things you want it to accomplish for you.
You asked how we could Maximize it. Rain pointed out, and I seconded, WORK, WORK, WORK.
Because the more you work on something and practice it, the more it becomes a part of you. You will find that as you work and practice, the creativity is more easily expressed. Your body and brain must have the proper tools in order to produce creative results that you are able to put into some sort of tangible form. Having brilliant ideas floating around in your head as fleeting thoughts does absolutely no good unless you are able to express them to the world in one way or another. Working and practicing gives your brain the tools it needs.
Some of the greatest inventions in history were invented by the unschooled. For us in the world of music, some of the most amazing music/songs, have been written by the so called uneducated, unschooled, of the musical world. It was said that Lennon/McCartney couldn't read music. IDK if that's true but they were certainly not musically educated in the classical sense of the word with college issued musical degrees. They were ROAD scholars having a vast knowledge of the things they wrote about based on real life and banging on a guitar with 3 chords and playing in dark, smokey nightclubs.
Would a degree in music be an asset? Possibly so, possibly no. Education in and of itself is of little value vs being able to create and express that in a way that the people listening can appreciate and relate with.
I have known many highly educated musicians...our church's music minister was one of these folks.... a totally amazing piano player...... masters degrees and more, could play multiple instruments, and can read and play anything you set before him on sight. Yet, ask this same person to jam in A with a 1,4,5 progression and you get blank stares. These same folks express sheer amazement that someone without any education could write a song. Yeah, he even asked me "how did I do that?" after hearing some of my songs. They can easily get locked into a way of thinking that inhibits the creative spirit by all of the rules and things they have learned on how "it's supposed to be done.
So YES.... by doing the right things, over and over.... practicing and working hard the RIGHT way, you can in fact, maximize your brain's ability to be creative. No musical degree needed..... just the willingness to invest the time in doing the right things. As a songwriter, that means writing, writing, writing, and then writing some more. Ignore the clock and the calendar..... write, and as time passes, you will notice that writing becomes easier, the results tend to get better, and you will see improvement over time. Steel sharpens steel, so as part of that work ethic, work with others who have the same passion. The things you will learn from others will be amazing.
my 2 cents more