Kontakt was the only thing I wanted from NI. But the deal took hold. (I got a 20% coupon from a dealer that already had it discounted for Komplete.) Sample Instruments that come with Komplete have been far less than impressive to me and I started looking at the other instruments to see if anything impressed with it or if I would have to chalk everything up to a bad learning experience.
Battery was the strongest for me, the samples are very solid. I've since found more favor with the classic synths, Absynth & FM8 as solid sounding and little CPU Drain. While Reaktor and Massive haven't yet struck a real chord with me. But for the price, it still seems the way to go.
Battery was the point that caused me to upgrade to K9U. (And I thought I would get some better string samples for Kontakt too). (And I got another 20% off a dealer's regular 20% off price for it also). Again, the strings were just okay, but the added drums in Battery are nice IMO. There are great things for Kontakt from third parties, some have already been mentioned here, I just can't get behind any on the Native versions.
Have to say overall, the package price still seems the way to go.