Its funny I just seen a commercial for Heineken on TV here. The commercial was heavily pitching toward Indians (not American Indian). I don't really know what that means or what the marketing people at Heineken had in mind.
I always thought that Heineken was sent over here because the Germans wouldn't drink it. I guess for the beer drinker if there is the choice of A. No beer or B. Heineken. Most might drink one or two,especially if someone else is buying. Better than nothing but not by far.
Jonesey you are well on the way there. Can't wait to see the end results.