I once pronounced Behringer as mostly J-U-N-K but since the midas deal there has been some sweet gear coming from that company. I say it as the first example.
I don't say Aw- for Audio Technica. I say Au- deo-Tek-nee-ka . Might not be right though. If you say it fast it all sounds similar
You are relating to an international audience....no telling how many ways this is said.