Recently found this at our nearest Whole Food.
It's one of the prime ingredients you need to make a poutine - one of Quebec's favorite junk dish. It's basically just french fries, cheese curds and brown gravy. While it's hard to find the right french fries and the right gravy,
the missing ingredient is pretty much always cheese curds.
Since we've shared the good news w/ our Quebecers friends here in Vegas, it looks as if Whole Food cannot keep up w/ the demand.
Not that I'd start making my own regularly, mind you. I eat one poutine a year when we visit Quebec, and that's as much as I dare include in my diet. But I sometimes like to eat a few of those curds.