IK Obi
Compare our gear models in the Custom Shop to any of our competitors versions of the same gear and you won't complain about price again. I believe ours to sound superior are are a lot more affordable. For example, you can buy the THREE newest processors for less than what our competitors would charge for one. I haven't hear many people complain about the Custom Shop til this week. Its been loved and accepted by thousands already and growing at an unprecedented pace. Not only do you guys get MORE gear coming out to our studio software in the last year and a half then most of our entire history. For those thinking we're all iOS now, this Custom Shop platform has pushed us to model more studio classics and gave us a platform to present them on.
Hey OBi,
I bought VST Plugins - not shopware for my DAW.
Forcing people to install custom shops on their DAWs, just to update their VST's, in my mind is just lunacy.
I don't want to install more and more "marketing junk" into my studio DAW, and I should NOT have to either, just to get the updates to which I should be fully entitled ... WITHOUT installing marketing crapware.
IK has turned me right off with this approach, and I'm not saying that the Custom Shop thing isn't right for everyone. Some people may like it ... so geuss what ?
There are better ways to market, than FORCE FEEDING this onto EVERYONE !.
Sorry for shouting, I'm just force feeding back.
The problem in this instance, is FORCING people.
There are smarter, customer friendly ways to tackle this, and IK totally missed the boat.
Simple example for you:
1) Don't Take Away Choices - people should still be able to update anything, without installing a CS or whatever you're introducing.
That should be a given.
2) Make the update/new version installers with CS (or whatever) set to be installed by default, and
the "Choice to Unselect it".
- Give a good description/marketing blurb in the install about it's cool benefits (one or 2 liner).
Then those who really do NOT want it, don't have it forced on them.
See, I'm NOT just being negative.
I'm 100% certain you both see, and can't deny the high degree of constructiveness conveyed above ?.
Take a look at FlashPlayer, Chrome, and Mcaffe sneak their things together into the updates.
But they don't take away the choice to "Unselect" the "Install X Program too".
Yes, I can also say, IK have turned some pretty good stuff that I liked, and I was using.
But I have add, make no mistake - what you do and produce is certainly NOT superior to everyone else on the planet, you have serious competition that, IMHO, is now, and will continue to turn out superior stuff AND at competitive prices.
You only have to take some time to look.
I don't disagree with you, that your EP in samplewhatever is great, guess what - I used to like it too.
Now it's so long since I used it - I can't even remember which VST it was in - either sampletank or the other one, for which the name escapes me because IKmm have slipped so far into the distance for me.
Maybe it was "Sonic Synth" ?
But there are EP's just as good if not better than any EP in the IK stuff, in 64bit, with responsive companies behind them.
Right now, I don't WANT to get to like any new IK stuff !.
So, I don't buy any new IK stuff now.
Because I've lost faith and TRUST in the company behind the IK stuff, to listen to or treat it's customers with reason, and provide us with user friendly service and updates - that used to exist.
At the moment I only see IK turning to a force feed service intent on thrusting more "Forced Install In Your Face Shopware" (which does NOT belong on a studio DAW), and updates which FORCE you to install more and more "Online Marketing" shopware onto your studio DAW.
Next will we see them programming in the advertising, so every time you open plugin "A", it will check your system for other IK products, and make you watch an advertisement for something IK that you haven't got yet, possibly related to the list of what you have installed ?
For me, all the IK stuff I originally purchased, had me quite excited way back then. It seems its all still sitting in the 32bit dark ages, and fallen by the wayside.
I don't even install a 32bit version of a DAW anymore, and it really shouldn't be a bother by not doing so.
I know all about bitbridge and jbridge, and to use any 32 bit stuff and record realtime automation, at least in X1 required jbridge.
See, what people really want ... is OPTIONS.
There are people who probably love the custome shop ... BUT for those who don't, why oh why does IK not provide (keep !) a "Normal Update Option".
That's all that would be required to keep everyone happy with that particular product or line ... PROVIDE Standard Simple Update operations - eg: Log into your account, download, and install.
I would rather spend some serious or semi-serious money today or tomorrow, to get what I need, for today and tomorrow, from a company that provides support and updates for today's ... and tomorrow's platforms and technology - eg: 64 versions within a reasonable time, rather than heading for a decade behind.
I know, you're probably going to say something along the lines of "But that's what we're doing, Ios & whatever IS today and tomorrow's technology and platforms, we've given you guys ... and ...
and ST3 is nearly done :-) , soon, it will be soon."
OK 'nuf said - rant over.
I'll still be waiting to see what ST3 is if it ever arrives, and I'd say it will have to be something rather stunning in many ways to get me even thinking about it, unless I see some kind of a turn around from IK and the way it appears to operate now.
Cheers - Cliff