Thanks, Criag. Yep, he's a good friend who decided to start an importing business specialising in Tokai gtrs and Kemper Profiling Amplifiers.
Bitflipper, the videos are shot by us in the studio. We installed some LED lighting as a permanent fixture so that we could offer some "mood" lighting for anyone who records with us and would like a video for promo purposes etc.
We take various camera angles etc and then piece it together afterwards. It's pretty easy to "synch up" the audio etc.
The 3D stuff (titling, graphics etc) was also made by me. The videos themselves will eventually be available on a DVD which will also include interviews etc.
Hope this helps,
Cheers,
Peter.