2017/12/30 15:30:28
BobF
sharke
djwayne
I read an article the other day about the state of the recording studio business, they said the figures were horrible, thousands of studio employees were laid off in 2017, hundreds of studio's closing up shop. If i can find the article I post a link.....I'm thinking Cakewalk was just another victim of the tough times in the studio business.
 




I doubt whether Cakewalk had any kind of meaningful share of the pro studio business. It's unlikely that tough times in that area affected them to any degree. The home studio market is far more significant for DAW's than the pro studio market. 




Yep.  I think decline of pro studios would be helping the DAW software market.
 
With the tenure of their staff, I bet cost-to-employ was harder and harder to cover.  Add aging user base, increased competition, ancient code base ...
2017/12/30 16:40:49
bapu
Ancient Code Base
 
great band name for a bunch of geezers
2017/12/30 16:43:06
bapu
"Good evening Dayton, OH. We're Ancient Code Base from Toledo,OH for over 60 years now. We will rock you gently for the rest of night from these wicker chairs."
 
<a few whooops and claps>
 
"BTW we record all our CDs on Cakewalk's SONAR."
 
2017/12/30 16:54:11
djwayne
sharke
djwayne
I read an article the other day about the state of the recording studio business, they said the figures were horrible, thousands of studio employees were laid off in 2017, hundreds of studio's closing up shop. If i can find the article I post a link.....I'm thinking Cakewalk was just another victim of the tough times in the studio business.
 




I doubt whether Cakewalk had any kind of meaningful share of the pro studio business. It's unlikely that tough times in that area affected them to any degree. The home studio market is far more significant for DAW's than the pro studio market. 


I'm guessing that tough time are across the board in the music biz...I don't know Sonar's exact market share, but it was far from being number one. I think I read it was like 5th, 6th or possibly 7th inline behind the others.
2017/12/30 19:04:57
ampfixer
Recording studios are going the way of newspapers. Tech change has put many things that were the pervue of professionals into the hands of the masses. We're all affected. 
 
The other thing that hastened the end was Gibson's failure to follow through on many of its plans. If they had moved Sonar to be a Tascam product and re-branded it, as they said they were going to do, they could have left a lot of baggage behind and become the new super DAW, instead of the old dog. To me that was their best chance and they blew it. I'm convinced that something like this could still happen, unless they also shut down Tascam.
 
Sonar, Neat Microphones, Tobias bass and others have been bought and killed by Gibson management. They keep buying companies with a strategy of growth through acquisition. Somebody should have told them that you can't do that with borrowed money forever. They spent so much buying companies that they had nothing left to support the companies they bought. 
 
I'm quite sure that sometime down the road Gibson will be restructure, most of their acquisitions will be sold and they will make a grand statement about returning to their roots and focusing on their role as a guitar company. I'm sure many of you have seen similar things in your own businesses, particularly if they were old companies. My last employer was the biggest of its kind in Canada and had been in business for over 100 years. Bad management killed them and as they were going down the tube the senior managers kept getting raises and bonuses while workers were told the cupboard was bare.
2017/12/30 20:15:33
SandlinJohn
sharke
<snip>
 
Add to this the fact that no well known producers or artists are open about using it, and the fact that a negligible fraction of a percentage of the production videos you see online feature Sonar, and it's not hard to see why it was having so much trouble attracting new users. 
 
<snip>



Well, there is this: http://www.cakewalk.com/Artist
 
Of course you could argue these folks are not well known.
2017/12/30 20:22:33
jamesg1213
SandlinJohn
sharke
<snip>
 
Add to this the fact that no well known producers or artists are open about using it, and the fact that a negligible fraction of a percentage of the production videos you see online feature Sonar, and it's not hard to see why it was having so much trouble attracting new users. 
 
<snip>



Well, there is this: http://www.cakewalk.com/Artist
 
Of course you could argue these folks are not well known.


 
I don't think there's any argument there.
2017/12/30 21:12:40
sharke
jamesg1213
SandlinJohn
sharke
<snip>
 
Add to this the fact that no well known producers or artists are open about using it, and the fact that a negligible fraction of a percentage of the production videos you see online feature Sonar, and it's not hard to see why it was having so much trouble attracting new users. 
 
<snip>



Well, there is this: http://www.cakewalk.com/Artist
 
Of course you could argue these folks are not well known.


 
I don't think there's any argument there.


Plus, it's literally just a handful of names.
2017/12/30 22:31:03
SteveStrummerUK
 
Are the youth of today really so susceptible to the power and the lure of big name endorsements?
 
When I bought into Cakewalk software with Guitar Tracks 2, I wouldn't have given a hoot who was using Cakewalk products.
 
What kept me on board, and facilitated my gradual upgrade from Guitar Tracks (2, Pro2, Pro3) to Home Studio (6XL, 7XL) and on to SONAR (8SE, 8PE, 8.5PE; X1, X2, X3, Plat) was the help, advice and overall friendliness of these forums.
 
Yet I suppose my attitude to this probably does betray my generation, and that of most of my fellows round these parts.
2017/12/30 22:53:38
sharke
SteveStrummerUK
 
Are the youth of today really so susceptible to the power and the lure of big name endorsements?
 
When I bought into Cakewalk software with Guitar Tracks 2, I wouldn't have given a hoot who was using Cakewalk products.
 
What kept me on board, and facilitated my gradual upgrade from Guitar Tracks (2, Pro2, Pro3) to Home Studio (6XL, 7XL) and on to SONAR (8SE, 8PE, 8.5PE; X1, X2, X3, Plat) was the help, advice and overall friendliness of these forums.
 
Yet I suppose my attitude to this probably does betray my generation, and that of most of my fellows round these parts.


Lol get out of here, as if us old farts haven't been susceptible to the lure of endorsements in the past. That's why endorsements have involved such big money and been around for decades. Whether it's buying a guitar or amp on the basis of our favorite player using them, or buying a tennis racket or golf club thanks to the endorsement of a sporting star. Earlier generations have been every bit as guilty.
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