batsbrew
i think gibson overreached.
I think this pretty much sums it up. They have a large debt coming due this summer. And some of the decisions made by senior management kind of show this to be the case. Such as the use of richlite (compressed paper fiber and resin) in certain Gibson guitars. The downsizing of the Memphis facility is another. The use of MDF (medium density fiberboard) in the construction of the new KRK V series all point to a state of financial overreach. And the sudden shift to only attending CES and bypassing Musicmesse and NAMM kind of tells you where they are going.
It doesn’t help to be one of the last companies to implement PLEK processing for their guitars to not only groove the nuts but also to prep and level the frets on the USA series when all their competitors did that 10 years ago. Their products are not innovative in the right way when compared to Fender owned businesses. Their chief American competitor.
I think we may see a sudden death of an American Icon or at least the reorganization of it under bankruptcy in the near future.