Take a look when you get a chance folks. I don't have all my inventory up yet, but there are a few for testing.
Also, for some of my wackier friends here, I know it will be tempting to do an application. Please don't. I have to track
those, and it'll kind of screw stuff up.
Let me know what you think, and thanks in advance.
 
http://riverbankauto.com/
 
 
Randy

I think the site looks great.  It's easy to use, conveys a consistent message, and it looks very appealing.
 
I might joke about such things, but I would never apply as a prank.  You don't mess with somebody's business.  Also, I'd be too worried that I might be hired.  If that happened, I might have to deliver results.  I don't really see that happening.

UbiquitousBubba
I think the site looks great.  It's easy to use, conveys a consistent message, and it looks very appealing.
 
I might joke about such things, but I would never apply as a prank.  You don't mess with somebody's business.  Also, I'd be too worried that I might be hired.  If that happened, I might have to deliver results.  I don't really see that happening.

Thanks Bubba, I'd hire you in a second, if for nothing more than the amusement value. I don't see me paying you much, but oh, the fun would far outweigh any monetary needs you might have.

Site looks great.
 
No "car fax" offered?
No mileage mentioned on a few?
 
Good photos too.
Off to a great start IMO.
 
 
 
 

 
I had an urge to see the mileage.
 
On the main inventory page where all the cars are listed I would enjoy a taller line break in between listings as it seems crowded.
 
I liked the clean look of the individual car listings.
 
Good luck!
 
best regards,
mike
 

spacey
Site looks great.
 
No "car fax" offered?
No mileage mentioned on a few?
 
Good photos too.
Off to a great start IMO.
 
 
 
 

Thanks Michael,
No carfax offered indeed. One of the biggest scams going is the carfax. They are being sued in a large class action suit here in the northeast. It's mostly geared at the advertising they use. Just think about it, and line it up with any business you want to think of.
 
Scenario:
 
Your company Widgetworld sells blue widgets. Widgetfax comes along and starts advertising that they have all the info, good and bad about every blue widget. You should never buy a blue widget until you make Widgetworld pay Widgetfax $40.00 for the info they supposedly have. That's on each and every blue widget. Widgetfax even states that any "reputable" seller of blue widgets will be glad to do this, and if they won't, they are obviously hiding something.
 
Here is my policy on Carfax. If a customer is interested in one of my vehicles, and asks for a Carfax, I will gladly give them all the information they would need to purchase the report. If the vehicle has any history of salvage, flood damage, mileage discrepancy, etc., I will pay them back in cash for the Carfax. They can also have any vehicle they are interested in checked out by a mechanic of their choice. I'll even take it there for them at no charge.
 
 
Randy

Good to know should I ever buy a used vehicle.
The only one I've bought in many years was from a friend.
(a one owner truck)
 
See/hear it mentioned a lot.

 
"One of the biggest scams going is the carfax."
 
Is the carfax info inaccurate?
 
Is accurate info not worth $40?
 
Does the expense of the $40 (for accurate info) have a threshold of practical value? Is 01% of a 4k car too much? Is 0.05% of a 8k car too much? When does a $40 investment pay off even if it just a confirmation of good news?
 
Is it possible that some may simply regard accurate info as impertinent or irrelevant?
 
How much does a $40 increase in overhead turn into at Street price?
 
Can the increase in street price provide value to customers who use the info to anticipate future and near term maintenance and repair expenses?
 
 
 
 
IMO, if it is the case that the info is accurate I would personally find value in getting a chance to choose between a car that was never crashed and enjoyed frequent oil changes and some other car that was never crashed but didn't get fresh oil very often.
 
Another example; Learning if the timing belt/chain was or wasn't RnR'd on schedule will enable some one to predict a total cost of ownership much more accurately.
 
If accurate info is available and a dealer elects not to invest in that info then it seems like the pricing will end up reflecting a decision to manage the risk in the absence of pertinent info.
 
I'm curious to know if the service has been shown to be inaccurate or perhaps incomplete. I've always wondered how it could be complete with so many of the higher quality mechanics seeming to be offline.
 
I get the impression that I am not your market segment and I suppose you know your market well... so I imagine that my perspective may not be pertinent to your business. 
 
I had some misgiving about the generalized statement that Carfax is a "scam". I've personally thought of it as a fair priced service in the past and I'd be curious to know if your opinion is a matter of perspective as a margin measured, sales based business or if it is from some knowledge that the information is of poor or erroneous quality.
 
 
best regards,
mike
 
 
 
 edit spelling

I have several issues with them. First is the advertising they do. As you said, many mechanics are offline, and don't report to carfax. There is no way to know if the vehicle was regularly serviced, i.e. owner did his own oil changes, had his buddy do the timing belt, etc. This lack of reporting could lead a carfax viewer the vehicle was not properly maintained.
 
As for incomplete info, if you get into a minor accident with your car, and take it to a local shop to have it repaired, there is no way for carfax to know unless the shop reports it. On the other hand, if they do report it and it was a minor fender scrape with a minimal cost to repair, and no structural damage to the vehicle, carfax doesn't give any other info other than it was in an accident. It could be a quality repair, and the vehicle could be fine, with many years of reliable service ahead, but the carfax would lead a viewer to thing otherwise.

 
Thank you Randy.
 
Best wishes to your endeavor.
mike