OK, serious reply.
 
I too see no association between auto body fasteners and a fist (with tats?).
 
Not sure I can suggest a better image. Let's face it, auto body fasteners are a pretty bland product.
 
For text, something like "NW Clips.... when duct tape no longer holds your car body together"

Our local mountain bicycle club adopted a new improved logo featuring a brass knuckle as a replacement for the previous one that had the bicycle on it.
 
I find that watching people choose logos etc. is very painful.
 
 

Interesting.  But, remember, this isn't our "logo" per-se, it's just supposed to be a sticker that the body shop guys might think is cool enough to put on their tool bins (they already know what we do).  And, yeah, I am doing my best to fight the obvious blandness of the product!
 
(Ok Steve, I'll consider loosing the fine print comments.  )

         

SteveStrummerUK
(and please stop adding a bracketed afterword to all your posts in extremely small font because I struggle to find them amusing be able to read them)
 

WT?

 
I'm a bit short sighted in me right ear.
 
 

I think this business would be better served if the image was of something that would benefit from a clip. Use something like a chain or bridge and have a clip holding it together.