When I was a merchant I had customers try to be nice like this.
There seems to be some abstract notion that having a chance to compete with a business that uses going out of business pricing to disrupt and undervalue a market is an opportunity of sorts.
I never formed a grudge against the people who tried to be nice in that way... but I did elect to send them to other stores and to preserve my supply of stock for customers who found ways to appreciate the pricing structure we operated with.
For example; if you were really nice in the way we are speaking of I might show you a product and let you touch it but then I would point out that it wasn't available for sale and I'd never get around to quoting a price. If you were really, really nice in the way we are speaking of I might even suggest that the shop down the road had ample stock. (where I knew they actually debated and argued with people who are nice in the way we are speaking of)
I totally understand that business is business... and that folks deserve to be respected for making good decisions for them selves. So, I never resented it when someone walked into our shop comparing mail order pricing to our full service brick and mortar outlet.
I learned that if a customer wants to let the bridge lapse into disrepair that there is no compelling reason for me to burn it. I simply elected to not waste any of my precious time discussing the merits of the really good deal they got. In these cases, silence is golden.
Olpal, you may have expected some response... my guess is that your long time partner decided that no news is better than the news he really wanted to convey.
You asked for the *I-don't-expect-any-service* price... and you didn't get any service.
Call him back when they have what you need at the price you want and everything will probably be just like it used to be.
Business is business... customers say that all the time. Some actually mean it... I learned to like the guys that had some empathy for what we were doing.
all the very best,
mike