"After all, even AD's lowest price is not (in all likelihood) a price point that will "disrupt or undervalue" this particular market else they would be shooting themselves in the foot. Not that they couldn't be doing that very thing...but I doubt it."
Time will tell... all we can do is sort of stand at the side lines and attempt to make decisions we think are good for ourselves.
I've watched many an operation run the daily operation into the ground because the owners had agendas that weren't focused on the presumed business.
In my former business, the playboy debutante trust funder was a stereotypical "disrupter".
It is almost routine for them to set up a competing shop because it seems like fun and then they try to compete on price rather than on work ethic. These guys come and go all the time.
There are dozens of other scenarios that create the same sort of cycle.
What I learned is that the more customers I
sent them... the faster I could drive them into the ground and move on with my interests.
On any given day I could run them out of stock of some vital item by sending folks down the road for a deep discount and they would bring it back and I'd install it for a fee.
Yes, I made the mistake of majoring in Fine Arts while taking macro and micro economics. :-) It makes me seem complicated.
I think your estimation of my Quixotic nature may just be... well, I don't know... I think you asked a question and didn't like my answer about my opinion. ;-)
I'm going to go shop for some vinegar.
all the best,
mike
PS what about Rick? My guess is that if you don't know Rick the Printer then one of your best buddies must and we are well inside the 6*. I figured if you knew Rick and understand that my mentors come from that gang of rosebuds that you'd have that ah ha... mike's just mike moment. :-)