Just to add to my earlier post...
I recently built a Win7-64 machine, and unfortunately my copy of True Image isn't compatible... so, today I went surfing for a replacement, and long story short, downloaded Paragon Backup & Recovery. This is the free, home-use-only version.
Well, let me just say, it puts Windows 7's built in backup/imaging utility to shame! In fact, Paragon includes wizards and advanced options, as well as lets you create and use bootable media. Basically, I'd put it on par with True Image - and that costs $40!
I just did a test backup and restore -- and it performed without a hitch. If you've never used a backup imaging app before, it might seem a bit confusing at first, but the Help section is, well... helpful -- and you can always go back a screen or two to correct a setting if you make a mistake.
Bottom line, I just saved $40, and found a reliable imaging app that I'll be recommending to all my friends.