Keep in mind that Apple is a transformed company. Once upon a time, it was a niche player with serious currency amongst the creative crowd. Musicians, graphic designers... Today they squarely compete in and live or die in the consumer space. In 2011, only 22 percent of their revenues came from laptops and desktops. A whopping 73% came from the combination of the ipod, ipad and iphone. You can bet that percentage has increased this year. With the competition in the consumer space heating up and the apple versus google versus microsoft versus amazon wars heating up, this is one battle that Apple cannot ever afford to lose. The old model of needing to sell professional software like Logic to drive hardware sales is deifinitely less of a priority today. I could understand why the company would divert resources towards the consumer space if needed. Not saying that the rumours are true. Just saying that could have an ounce of credibility if you consider Apple's competitive pressures. You can sense them having to play catch up in certain cases. The iPhone 5 was catch up versus Samsung. They launched the newest iPad on the heels of the iPad 3 because they saw the barrage of competition flooding the market. Anyway just my thought. I would be concerned if Microsoft was my DAW provider. Hard to imagine that niche products would be a priority for these big companies in this environment.