For straight delays, I don't really care. Otherwise I generally just reach for one of my UAD card delays first.
But I also like to have a delay set up in an "external" feedback loop so that other processors can be inserted inside the feedback loop. Since Sonar (sadly) doesn't allow you to create such feedback loops by itself, this means I either use NI's (sadly discontinued) Kore2 or create a loop using HW.
Much fun can be had by inserting filters, saturators, distortion, etc. inside a delay loop to progressively mutate the delays. On the more mundane side, EQ and chorus work nice too.