I think the answer is in the still image or the looping video on that teaser page.
I'm thinking the most obvious thing is SONAR on Mac, although it's not something that I would like to see since that means eventually the focus on the PC side will fade. Also, it doesn't actually benefit anyone that uses SONAR on PC.
I took a close look at the video there and one thing I noticed is that the Melodyne animations are very smooth. Unfortunately Celemony developed Melodyne on Mac and graphically optimized it for Mac. You need different kinds of optimizations for graphics on the PC, and Celemony can't be bothered. It has always been sluggish on the PC. I have a very fast PC right now and for instance scrolling in Melodyne is not nearly as smooth as in the video. Then again the video might have been "Photoshopped" (whatever you call the equivalent for video), so might not mean anything.
Hope I'm wrong! Hopefully it is actually something that we as PC users can benefit from