Rather frustratingly, I am also one of those who, despite being registered for emails according to my account details, I never receive any newsletters etc from The Bakers. (Yes my spam folders  / filters are checked and Cakewalks domain is in my safe senders list) As this is all rather exciting, could someone at Cakewalk reading this kindly 'fix' this for me please ?
 
Regards
 
Garry Kiosk...

If you don't get emails, contact them. Don't just re-subscribe, it doesn't work. If they think you've rejected their emails, then emails stop. Clicking the subcribe option doesn't change anything.
 
Joey sorted my emails about 18 months ago, and now it's all good. Although I didn't get the first wave of the lifetime offer emailks, without telling them they picked me up with a later run.

What a bizarre turn of events.  Cakewalk's marketing efforts are painful to watch and have been for a while but this latest effort does not do the hard working programmers and customers justice.  Let's get back to the situation where Cakewalk offers a product for a price, not this grab bag approach.
 
 

I admit to getting a bit confused here.
I thought membership was about providing companies a steady stream of income so they can deliver a better updated product and have more ready cash to finance development.
Now they offer lifetime-membership. If enough people choose this, somewhere in the future there is going to be a cash-deficit????
 
 
 

No emails here yet. Could you fix me up Andrew please.

Since Cakewalk doesn't really do version releases anymore.. I must say, I much more excited for the https://www.propellerheads.se/reason/newReason 9 announcement, than I am for this announcement... Whatever it may be,.
 
 

I see the lifetime upgrade offered for $99 in my account, but have not received the email. I regularly receive other Cakewalk emails, though.

Joey Adams [Cakewalk]

LarHawes
Late to the party but I applaud Cake's bold decision to break the mold and try something different that I think should benefit both the customer and the company which seems like intent of this latest move.
 
I hesitate to add my name to your long list Joey, but I upgraded in February, subscribed to the newsletter and have the announcement e-mail but no e-mail regarding the lifetime membership fee, which I will pay as soon as that e-mail arrives.
 
Thanks to everyone at Cakewalk for all their hard work.

You should be good now. Check your spam/junk folder too, just in case. 

No e-mail yet, checked spam also.

I get regular mails from Cakewalk, also the 1.6.2016 announcement.
I buy the Updates since more then 10 years. Have renewd the yearly membership in Jan. 2016.
But I never got a mail with a lifetime membership.
The link in the announcement mail goes to Cakewalk startpage. Nothing to see in the store.

No idea if this is it but i'm hoping the news is that Nektar has been bought and all their lovely keyboard/midi controllers will now integrate as perfectly as they do on Reaper, Cubase, etc.
The lack of simple midi controller integration is the one thing that keeps me from using Sonar. Using my panorama p4 with Reaper is so nice, its scary. :)